Allied Domecq

Malibu: fluctuation in flavour

Malibu distribution halted for 3 weeks

By Michelle Perrett

Distribution of Malibu has been suspended for three weeks following a "fluctuation" in the coconut flavouring. Owner Pernod Ricard has contacted...

Mish Mash: Malibu campaign

Mish Mash for Malibu

By Ewan Turney

Pernod Ricard UK has launching a new, UK-specific campaign for Malibu — the experiential Malibu Mish Mash.

Malibu to get big push in pubs

Malibu to get big push in pubs

By Rosie Davenport

Pernod Ricard is pumping £6m into its first support behind Malibu since it took on the brand last year, including the company's biggest ever...